We define Company DNA as the unique qualities and characteristics that define an organization.
Each component of Company DNA framework plays a role in the system that both defines and differentiates an organization—outlining what is important to preserve and guiding future growth
Following founder Howard Schultz’s exit from Starbucks in 2017, Annie Richmond and Danny Brooks were tasked with helping new leaders define what to preserve about the brand and what to reimagine. Annie and Danny wondered how they might codify a company's DNA so all leaders had a shared tool to make consistent, strategic decisions that equitably serve employees, customers, and the business.
Our work focuses on:Strategy Systems Consulting
Primary
Purpose-Led Leaders
Decision makers at our client’s organizations
SecondaryClient Teams
Employees/Teams at the client’s organizations
TertiaryOrganizations
All for-profit companies and their stakeholders
We exist to:
Enable organizations to follow through on their best intentions
We envision a future where we helped:
For-profit companies do more good for more people
We aim to:
Put Company DNA at the heart of decision making
We promise to: Decode complexity.
What challenges are you navigating right now? Tell us about the biggest questions on your mind, and let’s see how we might tackle them together.
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