What is
What are
Company DNA
?
Company DNA is the fundamental qualities and characteristics that define your organization—especially when considered unchangeable. You may know “Company DNA” by other names: ‘north star,' ‘purpose and values,’ ‘special sauce,’ ‘brand’... Company DNA is the intangibles that make your organization one of a kind.
Why is it important?
Why are they important?
We believe that when everyone in your organization understands and uses Company DNA, they can more confidently make decisions and collectively contribute to a shared vision.
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