What is
What are
Corporate Strategy
?
Corporate Strategy is the overarching plan and direction that a company adopts to achieve its long-term goals and objectives, ensuring its growth, competitiveness, and sustainability. Corporate Strategy encompasses the decisions and actions taken by the top management to define the purpose and scope of the business. Can be synonymous with Enterprise Strategy.
Why is it important?
Why are they important?
Corporate Strategy informs market positioning, resource allocation, plans for growth, principles for diversification of an offering, corporate governance, and risk management.
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